Green businesses are in the midst of a renaissance, thanks to a combination of consumer demand and new products and services.
The Green Aquatics Products Market (GAPM) is the largest marketplace in the world, according to research firm Gartner, and its products are popular with athletes, divers, fishermen and outdoor enthusiasts.
Gartner says that green businesses make up 8.4 percent of the global market for outdoor products, which is up from 7.9 percent in 2011.
This is an estimated $13.7 billion market that could expand to more than $20 billion by 2020.
And, in addition to recreational and conservation fishing, green businesses are also using sustainable farming techniques, including biodynamic farming.
“The sustainability movement is a growing market for green businesses, and there is a lot of growth happening, and we think the future is bright,” said Robert Mardis, vice president of marketing for Gartners global Aquatic Business Report.
Mardis noted that the Green Aquations Products Market grew in 2014, with more than 1,500 companies participating, from 6,000 in 2011 to more now than 80,000.
So, what are the top products?
Some of the most popular items in the market include the AquaWorm and the AquaAce Aquatics Kits.
In the U.S., the AquaMaze is popular among divers and anglers, and has been used by athletes for years.
There are also aquaculture products like Aquarium Fish Oil and Aquaculture Aquarium Products, which are formulated to work in conjunction with a sustainable lifestyle.
Another popular product is the AquaDiver System, which has been around since the late 1990s.
Other popular products include the Aquarium Marine Life Aquarium Kit, which allows divers to learn how to fish in an aquatic setting, and Aquatic Aquatic Kits, which include different types of aquariums.
Aquatic products are a great way to get started with a green lifestyle, according Mardas.
As an aquacultural business, Aquatic Enterprises has been working to create new products, and is working to become an aquaponics business.
Aquaponics is an eco-friendly, sustainable, and environmentally responsible way to produce marine fish, including bluegill, bass, shrimp, catfish, cat and squid, he said.
For more green news and resources, visit the Garters website at www.gartners.com/green-businesses.