A year after its first wave of sales, maidenhead has a new lease on life as the market leader in aquatic bath and body products.
Launched in 2010 by Aquatic Australia, the company is the third Australian firm to make its mark in the niche market, following Aquatic USA and Aquatic Asia.
With a total of 20 brands across four continents, the new company has an ambitious plan to revolutionise the way people get their bodies washed and washed well.
Its products are widely used in Australia, with more than 20 million people using the products each year, according to the company’s latest figures.
The new company’s success has been helped by the strong demand for its products from the general public.
“We’re really looking to drive demand and we’re really excited to be in the Aquacycle space,” Mr Fauci said.
“It’s the perfect opportunity to take our brand to a whole new audience.”
Aquatic Bath products range from body scrub and body wash to body lotion and body spray.
Photo: Supplied The brand started with just a few products in its portfolio but grew into a worldwide brand with more products than it can fit into a single bath, said Mr Fagioli, who founded the company with his brother, Marco, and wife, Maria, in 2016.
They’re hoping to grow the Aquaclub brand to an annual turnover of $2 million, with plans to open branches in the US, Europe and Asia.
Aqua Bath products are sold in retail stores in the United States, Canada and New Zealand.
In the US alone, the Aquaclon products account for 15 per cent of the total Aquaclub products sold.
Aquaclubs are sold with a bath soap, body wash, bath towel and facial mask.
“Our products are used by thousands of people across the US and are sold for anywhere from $5 to $40 a month,” Mr Baccus said.
Mr Fagiali said the Aquantic bath product line has a “unique blend of ingredients and is very different to the typical body wash” but the company was excited about the prospect of making a more sustainable transition to the ocean.
For a long time, he said, there was a “huge gap” between the water used in the bath and the product.
Today, the market has matured, and it’s a different story, he added.
It’s a really good time to be an aquatic product, he explained.
‘We’re very passionate about aquacycle’ Mr Faurioli said while the brand had not yet announced a specific launch date, it was aiming to release products in Australia and other parts of the world by 2021.
He said the company had developed a plan to ramp up in Asia and the United Kingdom, which will see it expand into other markets in the coming years.
While Aquaclubi products can be used in all sorts of ways, including on the skin, Mr Fagan said the majority of Aquaclanbs are made from recycled materials and water, which are more environmentally friendly than other bath products.
Its products are not only used by people, but also the environment, and Mr Faggioli added that the Aquatics team were “very passionate about Aquacyclubs” and the environment.
“We’ve always been passionate about making the aquaclon a sustainable product, and we believe it’s possible to make this happen,” he said.